Pantone colour of the year 2020 has been revealed: it’s Classic Blue PANTONE 19-4052. After Living Coral – a colour that sought to make people reflect on environmental issues – Pantone has now shifted the spotlight back to man and his role in the universe.
Here’s how the US company describes Classic Blue and the reasons behind its selection.
Timeless PANTONE 19-4052 Classic Blue is elegant in its simplicity. As suggestive as a twilight sky, PANTONE 19-4052 Classic Blue is a reassuring colour that encourages thoughtfulness, a colour that highlights our desire for a reliable, stable foundation on which to build our future as we cross the threshold into a new era.
Etched on our minds as a colour of relaxation, PANTONE 19-4052 Classic Blue brings a sense of peace to the human spirit, offering a mental haven. By sharpening our concentration and focusing our thoughts, PANTONE 19-4052 Classic Blue has a positive, resilience-boosting influence.
As is the tradition, Leatrice Eiseman – Executive Director of the Pantone Color Institute – explains why Classic Blue has been chosen as Pantone colour of the year 2020:
We live in times that demand loyalty and trust. Pantone 19-4052 Classic Blue, a solid, always-dependable blue, encapsulates that sought-after sense of consistency and confidence. Profoundly meaningful, Classic Blue offers man a reliable point of reference. An evocative colour inspired by the infinity of the twilight sky, Classic Blue encourages us to look beyond the obvious and open our minds; it challenges us to think more deeply, to broaden our horizons and communicate more meaningfully with others.
In this era of Industry 4.0 and big data, technology continues to accelerate at a dizzying pace, boosting man’s capacity to process everything ever-faster. So it’s easy to see why Pantone is drawn to colours that offer reliability, honesty and the promise of protection. Non-aggressive and easily identifiable, PANTONE 19-4052 Classic Blue fosters open, relaxed interaction.
Pantone Classic Blue has, then, been selected as Pantone colour of the year 2020. After last year’s Living Coral, we’ll see how this classic “reliable and honest” blue influences trends in 2020.
Source : Tosilab Italy